QUESTION 5 (20 Marks)

5.1 Critically discuss the role of literature review in the assurance of the validity and reliability of business research. (10 marks)

5.2 Discuss how you would operationalise TWO (2) pertinent ethical principles for each of the following stages of business research: (1) before data collection (2) during data collection (3) during data analysis and (4) during the dissemination of findings. Your discussion should include an insightful introduction of the concept of ethical principles in business research and a meaningful conclusion.