Question $54(1$ point$)$

Which of the following is true with regard to promotion metrics?

Frequency is how often an audience is potentially exposed to a communication within a specified period of time.

Reach is the number of consumers who may potentially be exposed to a given marketing population.

The click$-$through$-$rate is the number of times users click on an online ad divided by the number of impressions.

Return on investment is the sale revenue generated by an ad divided by the cost of the ad$.$

All of the above.

Question $55(1$ point$)$

Conversion objectives for promotional campaigns may include increasing awareness or knowledge, improving customer attitudes toward a brand, and increasing visits to a website or store.

True

False

Question $56(1$ point$)$

Which stage of the consumer decision$-$making process are Google ads generally aimed at$?$

Need

Search

Evaluation of alternatives

Purchase

Post$-$purchase assessment

Question $57(1$ point$)$

B$2$C marketing is generally more focused on building long$-$term relationships with customers than B$2$B marketing.

True

False