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Question 5 (7 Marks) It is often a momentous decision for a successful national company to become an MNC. What are the stages that a
Question 5 (7 Marks)
It is often a momentous decision for a successful national company to become an MNC. What are the stages that a company can pass through prior to establishing a 100% home office owned business in a host country?
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Strategic Brand Management Building Measuring And Managing Brand Equity
Authors: Kevin Lane Keller
3rd Edition
0131888595, 9780131888593
