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Question 5 Adjustment messages should rectify a wrong if one exists, regain the confidence of the customer, and avoid humiliation by downplaying the mistake verify
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Adjustment messages should rectify a wrong if one exists, regain
the confidence of the customer, and
avoid humiliation by downplaying the
mistake
verify the honesty of the customer's
claim
promote future business and goodwill
warn the customer of possible legal
action
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