QUESTION 5 Creativity is an incredible asset for an ad agency. This is why the Creative VP (or Director) is such a high paying position that usually leads to a partnership title and structure similar to a law firm. True False QUESTION 6 Integrated Marketing involves a cohesive message and communication strategy that includes Sales Promotion Publicity and PR, Advertising and Personal Selling True False QUESTION 7 The main idea behind a cohesive message is solely to persuade and sell. Sharing information is nice, but only if they buy. True False