QUESTION 5 Life Cycle Assessment quantifies only the use of resources used in the process of creating a product. True False QUESTION 6 The 4C marketing model has customer needs and interests at its core. True False QUESTION 7 Ford Motor Company plant at Willow Run was built during WWII to produce: A. Boats B. Airplanes OC. Trucks D. Tanks QUESTION 8 In the service industry, the crucial moment that exemplifies, enhances, or detracts from the customer's expectations is called A. The moment of truth B. The critical instant OC. The state of nature OD. The touchpoint E. The payoff