QUESTION $5$

Match the following descriptions with the type of forecasting.

The field marketing organization of a large scale resin producing

A$.$ Marketing planning forecasts company use information gained from long term customer relationships to constantly revise sales predictions for the next $1-3$

B$.$ Strategic forecasts years.

C$.$ Marketing operation forecasts $($MOFs$)$

Using historical data, a packaging company is interested in

D$.$ Sales forecasts understanding how sales will change during a short period of shifts in the packaging industry.

A manufacturing company is interested in understanding how the marketplace would change in $3-5$ years and uses top$-$down forecasting to identify their strategic direction.

C$.$ A transportation firm is planning to understand how their competitors and customers would behave in the next $1-3$ years. For this they decide to use market research and competitive analysis.