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QUESTION 5 McDonalds is well known for making small changes to their menu items when they open restaurants in new cultures and countries. However, they

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QUESTION 5 McDonalds is well known for making small changes to their menu items when they open restaurants in new cultures and countries. However, they still use the same marketing campaigns all over the world. This is an example of... Message Adaptation Product Adaptation Product Invention One Product, One Message

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