Question 5: Plot the current business model of the case firm on the Business Model Canvas provided (on the next page). Additionally, [below this question) you have a maximum of 200 words to define a 'business model' and provide at least two managerial recommendations that are practical and specic that the managers can action to improve the business model (these might build on other managerial recommendations from your previous answers). Ensure you cite at least 2 academically credible sources in your