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QUESTION 5 The following attitude scales are often used in business research especially when eliciting attitudinal responses of subjects. Describe the scales and give an
QUESTION 5 The following attitude scales are often used in business research especially when eliciting attitudinal responses of subjects. Describe the scales and give an example of a question designed to utilise each scale. Also, indicate whether the question is constructed using the nominal ordinal, interval or ratio scale. Category scale (5 Marks) b) Stapel scale (5 Marks) Semantic differential scale (5 Marks) C) (5 Marks) d) Likert scale (5 Mark Graphic rating scale
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