Question 5

The voluntary actions companies take to address the ethical, social, and environmental impacts on its business operations and the concern of its stakeholders is known as

Corporate social responsibility

Corporate greenwashing initiatives

Corporate environmental spending

Corporate economic initiatives

Corporate enhancement

Question 6

Corporations demonstrate their commitment to corporate social responsibility to this group of stakeholders by providing a safe work environment.

Management

Marketplace

Society

Customers

Employees

Question 7

Which of the following is an example of greenwashing?

Marriotts success in working toward its pledge to reduce energy and water consumption by 20 percent by 2020

Marriotts golf courses becoming Certified Audubon Cooperative Sanctuaries

A hotel encouraging the reuse of towels for environmental reasons when the hotel does not have a recycling program

A hotel focusing on eco-tourism that invests in carbon offsets that offset their overall energy usage

Hotels adopting green practices to attract corporate meeting planners who prefer hotels that meet basic eco-friendly standards and offer green meetings

Question 8

Strategic efforts to supply consumers with environmentally friendly merchandise are called

reduce, reuse, and recycle.

green marketing.

the green generation.

the inconvenient truth.

earth marketing.