Question 5

_____ typically have a long marketing channel.

	1.	Standardized products
	2.	Perishable products
	3.	Complex products
	4.	Expensive products

2 points

Question 6

KitchenAid has established an electronic storefront so that its customers can purchase mixers and accessories from its website. This establishment of electronic storefront is likely to result in a _____ conflict between KitchenAid and its retailers.

	1.	tangential
	2.	exclusive
	3.	horizontal
	4.	vertical

2 points

Question 7

Tim works for an ice-cream manufacturer. Tims department handles the supplies of dairy, nuts, and sweeteners that go into the daily production. In addition, they make sure that the suppliers give them good quality products at an optimal price as the freshness of these products ensures the quality of the companys ice cream. Tim is most likely involved with:

	1.	horizontal integration.
	2.	upstream management.
	3.	reverse management.
	4.	forward integration.

2 points

Question 8

Jesse would never have thought that his own trademarked children's toys would be flooding a parallel market and competing against him. Now he needs to contact his attorney to see what remedy he has in order to mitigate his damages. What kind of marketing channel conflict is Jesse experiencing? Select the best answer from the choices below.

	1.	vertical conflict
	2.	dual conflict
	3.	gray market conflict
	4.	marketing channel conflict
	5.	horizontal conflict

2 points

Question 9

Delacruz Trade Bindery is a family-owned business with two locationsone in the Mid-Atlantic and one in the southern United States. Delacruz has been in business now for ten years, and the business has grown to include clients all along the East Coast. For the last five years, Dave Delacruz, Jr. has been in charge of purchasing, inventory control, and shipping, all of which have gotten complex beyond Pop Delacruz's ability. But this fall, however, Dave Jr. is headed to graduate school out of state. What resource may be available to Pop Delacruz to help him manage his supply chain? Select the best answer from the choices below.

	1.	customer service representative
	2.	third-party logistics (3PL) firm
	3.	marketing representative
	4.	office manager
	5.	RFID technology

2 points

Question 10

When choosing a distribution strategy, manufacturers also focus on developing and maintaining relationships with those in their marketing channels. What is this concept called? Select the best answer from the choices below.

	1.	channel commitment
	2.	channel cooperation
	3.	channel coordination
	4.	channel conflict
	5.	channel management