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QUESTION 5 When examining new product development survey results, it is important to run cross tabulations to see how results differ by segment. O True

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QUESTION 5 When examining new product development survey results, it is important to run cross tabulations to see how results differ by segment. O True O False QUESTION 6 A company communicates the value of the product to the potential consumer through O key brand attributes O favorability indicators O key owned attributes O marketing messages QUESTION 7

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