QUESTION 57 Natural accounts show the purpose for which expenditures are made True False QUESTION 58 Total quality management applies when a firm's product is a physical good, but not if it is a service. True False QUESTION 59 The basic formula used in the factor method of sales forecasting is some variable, such as past sales, times some related factor equals the sales forecast True False QUESTION 60 A total quality management program should adhere to the marketing concept True False QUESTION 53 In general, the more products a company has, the more time consuming and difficult it will be to allocate costs. True False QUESTION 54 Many of the people affected by a new marketing strategy may not be under the control of the marketing manager. True O False QUESTION 55 One good marketing strategy will work well throughout the different stages of the product life cycle. O True False QUESTION 56 The full cost approach of allocating costs considers fixed and variable costs and is often used for more long term planning True False The factor method tries to find a relationship between sales and some other variable True False QUESTION 50 Outsourcing is a viable option for companies that do not have adequate production capacity. True O False QUESTION 51 Empowerment means giving employees the authority to correct a problem on their own. True False QUESTION 52 A marketing plan usually spells out the time schedule for a marketing strategy as well as the time-related details. True O False QUESTION 45 With the full cost approach to marketing cost analysis, all costs are allocated to products, customers, or other categories. True False QUESTION 46 Cost analysis and performance analysis are the same thing, True False QUESTION 47 The cost of replacing defective parts is the biggest cost of poor quality O True False QUESTION 48 A marketing manager usually has the responsibility for finding and allocating a firm's capital. True Falce QUESTION 41 Changes in economic growth would affect market strategy planning. True O False QUESTION 42 Capital comes from external sources and working capital comes from internal sources. True False QUESTION 43 Performance analysis looks for exceptions or variations from planned performance True False QUESTION 44 As with sales analysis, performance analysis is limited to sales data. True False