Question 57

Sherry traveled to Moscow, Russia in the early 1990s. When she walked to the local store to purchase some bread, cheese, and milk, she discovered there was only one of the items on her grocery list. This lack of choice made her decisions easy, but she left the store dissatisfied. Without having multiple brands from which to make her sele situational factor did Sherry experience?

a. a simple life stage task

b.complex market offerings

c. limited market offerings

Question 58

Hilliers' Garden Centers offers not only plants and products customers need for their gardens, but also a gardening club that anyone can join. a(n):

a. core product

b. augmented product

c. tangible product

Question 60

An established company decides to redesign its logo and product packaging. Amongother considerations, the most important olement it needs to address is how this change

a. brand loyalty

b. product prioritization

c. use of its products

Question 63

Tiana is planning a marketing campaign for her employer, Catering Queen. She is identifying the types of IMC tools she will be using for the marketir money to be used for implementing each tool. Which portions of the campaign plan is Tiana working on right now?

a. the campaign impact

b. the campaign budget, specifically the promotional mix budget

c. the communication action plan

Question 65

The Paralympic committee's marketing team developed a mass-communication TV spot to raise awareness of the Paralympic brand. This type of TV spot is an example

a. digital marketing

b.guerilla marketing

c. advertising

Question 66

The marketing campaign for a retirement facility focused its efforts on married middle class Baby Boomers (people who were born between 1946-1964). Which personal factors did the marketers use to focus their campaign?

a. demographic and life stage

b.complex market offerings

C.Socialization and motivation

Question 67

When Mercedes-Benz entered the Chinese market it choose the brand name "Bensi," which means. "rush to die." What stop did Mercedes-Benz forget to take in choosing a bra

a. customer-test some of the names and make a final selection

b. reserve international domain names and check domain name availability

C. screen out problematic names by conducting a linguistic screening

Question 68

Which factors can trigger an organization's decision to reposition a product, service, or brand?

a. competition and consumer trends

b. new internal hiring policies and accounting systems

c. product features and traditional service offerings

Question 69

Apple uses easy-to-open, clean-lined, well-designed packaging for all of its products. It is one of the distinguishing marks of its branding. By designing and creating such distinctive and pleasing packaging, what does Apple inspire in its customers?

a. consumer safety

b. product prioritization

c. brand loyalty

please answers the multiple choice and no need explanations