Question 59 2 pts As an avid surfer and aspiring entrepreneur, you have created a new permanent spray on material that is designed to replace the surf wax currently used by surfers on their surfboards. You have asked for some help from some friends who are studying Business & Entrepreneurship at SBCC. Your friends tell you that in order to successfully market this new product you will have to find a way to identify and distinguish the new product from the competition. An important part of this effort is likely to be the selection of a...__.for your new product. trademark copyright e brand name e patent Question 60 2 pts The research on this topic focuses on the conditions that increase or decrease the likelihood that members of a given culture will adopt a new idea, product, or practice. Primary Research Diffusion Research Needs Analysis Research Product Research