Question 6 (11 marks)

Your CEO has requested that you lead a cross-functional management team with the aim of recommending 5 key strategic initiatives to be implemented concurrently over the next five years. He requests you outline the exact strategy models you will utilise and the sequence in which you will use them and how they will be integrated to converge upon 2 exploit-type strategies, 1 conquer, 1 shine-up and 1 avoid. Write a comprehensive memo to the CEO outlining each of the models you will apply and how you will manage the strategy development process.