Question $6(2$ points$)$

There is no single formula for determining the ideal advertising budget.

True

False

Question $7(2$ points$)$

Shoppers commonly:

Drive or walk past many rival retailers they know of in order to go to a particular store.

Go far out of their way to buy the product they really want

Make substantial use of their memories while they are shopping

Are happy to increase the amount of time they spend shopping in a store