Question 6 (3.333333333 points) The "four P's" of marketing are product characteristics, price structure, placement strategy, and promotional strategy. O product characteristics, price structure, placement strategy, and psychological strategy. O product cost, price structure, promotion strategy, and psychological strategy. ()product cost, price structure, promotion cost, and performance strategy. Question 7 (3.333333333 points) A brief overview of your company's strengths, weaknesses, opportunities, and threats is called a O branding strategy. financial evaluation. O paranoid scenario. situational analysis. Question 8 (3.333333333 points) Which of the following is a good marketing tactic for reaching out to cold prospects? Personal calls Personalized email OLoyalty programs OAdvertisingQuestion 9 {3333333333 points} Miguel owns a bicycle-based courier service named SpeedZU. The brand's focus is on fast delivery within 15 minutes from anywhere in the city or delivery is free, which is unique to his company. A customer asks one of his bicycle couriers why she should choose SpeedZU over the other companies in the city. The employee responds that all of the courier services are the same. Where did Miguel fail in developing his brand? (:3 His brand doesn't focus on what the customer wants. (:31 He didn't include his employees in conveying his brand. (:3 The brand doesn't differentiate his company from others in the city. (:31 His brand name doesn't convey speedy delivery. Question 10 {3.333333333 points] Which of the following is true when developing a brand? 0 Make the brand mean many different things to reach as many different types of customers as possible. (:1 Focus on the product rather than the intended customer. 0 Make the brand fairly generic so that you won't have to change the brand when you change the business. (:3 Make sure that the brand conveys what is unique about your company