Question 6

A firm leverages its established brand by introducing a new product with the same brand name. This new product is referred to as a

Question 6 options:

	parent brand
	sub-brand
	brand extension
	brand portfolio

Question 7

The sum of lifetime values of all customers of a firm is referred to as the firm's:

Question 7 options:

	customer equity
	Brand value
	Brand equity
	Corporate equity

Question 8

When Nike first first started making golf equipment (golf clubs, etc.), it was attempting a:

Question 8 options:

	line extension
	branded variant
	sub-brand
	category extension

Question 9

Over the decades, the Starbucks logo has been conveniently and appropriately been updated to reflect changes in the products and services that it offers. In terms of brand element characteristics, we can say that the Starbucks logo is ________________.

Question 9 options:

	Likeable
	Memorable
	Adaptable
	Transferable

Question 10

Dell laptop computers have a permanent sticker attached to the top of each machine proclaiming "Intel Inside." This is a special case of co-branding, referred to as:

Question 10 options:

	Joint-venture co-branding
	Ingredient co-branding
	Retail co-branding
	Same-Company co-branding