QUESTION $6$

"During a strategy meeting for their company, the CEO of Recreations Unlimited asks their team, $""$What channels do our customers want to use? What

channels do they want to use for customer service? Are we using appropriate self$-$serve channels for our customers?"$\text{'}$ The CEO is considering the company's

II

customer service strategy

digital marketing strategy

omni$-$channel strategy

market research strategy

QUESTION $7$

Marco is interested in purchasing a pair of wireless earbuds. He asks his friends what brands they use and then researches options online before purchasing

Beats Studio Buds. The process that Marco goes through to use the Beats earbuds from Beats by Dre is commonly known as

the consumer research procedure

the purchase process

the customer journey

the decision process