Question 6

Sally is the Brand Manager for ABC Company. She hired an Agency to help improve their digital marketingfor a plan that will be implemented from January-December 2021. Based on this plan time frame, when should Sally expect most digital objectives will have measurable results (i.e. increase ABC Company total social media followers by 30% by ___ 2021)?

Question 6 options:

	a. In the first 3 months (by approximately March 2021)
	b. In the first 6 months (by approximately June 2021)
	c. In the first month (by approximately February 2021)
	d. In the last 6 months (by approximately December 2021)

Question 7

All of these are examples of call out search ad extensions, EXCEPT:

	a.100 Dardanelles Rd, Amherst MA.
	b.Free pickup in store
	c.Free shipping over $25
	d.Organic Material

Question 8

The following can downgrade a websites rank on a search engine:

	a.Poorly labelled photographs
	b.Flash pages
	c.Links from sites with questionable or irrelevant content
	d.All of the above

Question 9

Online search marketing and advertising revenue is:

	a.Fluctuating weekly
	b.Increasing
	c.Remaining flat
	d.Declining

Question 10

Where do organic search rankings appear on a SERP?

	a.At the far right of the page
	b.At the bottom of the page
	c.To the left underneath the paid search terms
	d.The user has to click to the next page to get past the paid search terms first