Question
Question 6 Sally is the Brand Manager for ABC Company . She hired an Agency to help improve their digital marketingfor a plan that will
Question 6
Sally is the Brand Manager for ABC Company. She hired an Agency to help improve their digital marketingfor a plan that will be implemented from January-December 2021. Based on this plan time frame, when should Sally expect most digital objectives will have measurable results (i.e. increase ABC Company total social media followers by 30% by ___ 2021)?
Question 6 options:
| a. In the first 3 months (by approximately March 2021) |
| b. In the first 6 months (by approximately June 2021) |
| c. In the first month (by approximately February 2021) |
| d. In the last 6 months (by approximately December 2021) |
Question 7
All of these are examples of call out search ad extensions, EXCEPT:
| a.100 Dardanelles Rd, Amherst MA. |
| b.Free pickup in store |
| c.Free shipping over $25 |
| d.Organic Material |
Question 8
The following can downgrade a websites rank on a search engine:
| a.Poorly labelled photographs |
| b.Flash pages |
| c.Links from sites with questionable or irrelevant content |
| d.All of the above |
Question 9
Online search marketing and advertising revenue is:
| a.Fluctuating weekly |
| b.Increasing |
| c.Remaining flat |
| d.Declining |
Question 10
Where do organic search rankings appear on a SERP?
| a.At the far right of the page |
| b.At the bottom of the page |
| c.To the left underneath the paid search terms |
| d.The user has to click to the next page to get past the paid search terms first |
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