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Question 6 Talkin & Company is a large manufacturer of pocketbooks and accessories. It has always lagged behind its closest competitor, SwagBag. It plans to

Question 6
Talkin & Company is a large manufacturer of pocketbooks and accessories. It has always lagged behind its closest competitor, SwagBag. It plans to overtake SwagBag by leveraging its strength in women's purses and entering markets in the Midwest that it had traditionally ignored. Talkin & Company is in the phase.
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