QUESTION 6 The retailer's microenvironment focuses specifically on it's O A. Competitors O B. Customers O C. Inventory O D. Appearance QUESTION 7 According to the textbook, variety is also called O A. Inventory O B. Assortment O C. Depth O D. Breadth QUESTION 8 According to the textbook, the world's largest food retailer is O A. Walmart O B. Kroger O C. Giant Eagle D. Publix QUESTION 9 According to the textbook, one of the differences between service and merchandise retailers is O A. intangability O B. profit centers O C. management structure O D. pay disparity QUESTION 10 A contracted agreement in which the company sells the rights to use its business trademark for a one time fee and ongoing royalties is known as O A. Retail chains O B. single stores O C. franchising O D. co-op5 QUESTION 11 A channel. O A. is the moving of merchandise from one location to another for re-sale. O B. involves the opportunity to complete a transaction - to sell and deliver merchandise. O C. is the management structure of a business