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Question 6 The Umbrella Corporation has four business segments: Consumer pharmaceuticals, Biogenetics, Biohazard Countermeasure Services, and therapy solutions. See the table below for performance
Question 6 The Umbrella Corporation has four business segments: Consumer pharmaceuticals, Biogenetics, Biohazard Countermeasure Services, and therapy solutions. See the table below for performance measures. Average Business segment Industry Growth Revenue Market Share Competitor market share Consumer 3% 15% 45% 15% pharmaceuticals Biogenetics 20% 35% 30% 20% Biohazard Countermeasure 25% 32% 8% 16% Service Therapy solutions -1% 18% 4% 8% Based on the BCG matrix, does The Umbrella Corporation have a balanced portfolio? Briefly explain why. 6 pts
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