Question 6

When a shopper purchases new shoes, he or she expects the shoes to cover his or her feet and allow him or her to walk unobstructed. This is an example of what level in the consumer-value hierarchy?

Question 6 options:

A)	basic product
B)	augmented product
C)	potential product
D)	pure tangible good
E)	generic product

Question 7

A group of products within a product class that are closely related because they perform a similar function, are sold to the same customer groups, are marketed through the same outlets or channels, or fall within given price ranges is known as a ________.

Question 7 options:

A)	product class
B)	product variant
C)	product line
D)	product type
E)	need family

Question 8

A ________ is the set of all products and items a particular seller offers for sale.

Question 8 options:

A)	product extension
B)	product line
C)	product system
D)	product class
E)	product mix

Question 9

In offering a product line, companies normally develop a ________ and modules that can be added to meet different customer requirements.

Question 9 options

A)	potential product
B)	staple item
C)	flagship product
D)	basic platform
E)	convenience item

Question 10

A(n) ________ is an elaborated version of a product idea expressed in consumer terms.

Question 10 options:

A)	business schedule
B)	test brand
C)	alpha product
D)	product concept
E)	beta product