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QUESTION 6 You need to boost awareness of Popeyes with less than one month of lead time. Which 2 media you will consider for H&M?
QUESTION 6
You need to boost awareness of Popeyes with less than one month of lead time. Which 2 media you will consider for H&M? Explain your rationales (for each medium) using the concepts of (i) target audience, (ii)Flexibility, (iii)Lead times, (iv)Noise Level and (v) Lifespan. (10 marks)
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