Question 63 pts

Under Scenario I, what is the optimal price to maximize Brand Xs total revenue (Please use Excel solver to do revenue maximization assuming zero marginal cost)?

Group of answer choices

A. [$19, $20]

B. [$23, $24]

C. $24.99

D. None of the above.

Flag question: Question 7

Question 73 pts

Under Scenario I, which of the following statements is true concerning the optimal price for the paid version of the product?

Group of answer choices

A. Total revenue of Brand X under optimal price is [$955900, $956000]

B. Total revenue of Brand X under optimal price is [$570000, $580000]

C. Total revenue of Brand X under optimal price is [$382100, $382200]

D. None of the above.

Flag question: Question 8

Question 83 pts

Under Scenario I, which of the following statements is true concerning the optimal price for the paid version of the product?

Group of answer choices

A. The optimal price that maximizes Brand Xs total revenue is the same as the optimal price that maximizes the revenue of the paid version of the product.

B. Optimal price to maximize total revenue is greater than the optimal price to maximize the revenue from the paid version of the product.

C. Optimal price to maximize total revenue is lower than the optimal price to maximize the revenue of the paid version of the product.

D. None of the above.

Flag question: Question 9

Question 93 pts

Under Scenario I, what is the optimal price subject to the constraint that Brand Xs paid version has at least 20 percent of the total market? (Please use excel solver to maximize total revenue with added inequality constraint).

Group of answer choices

A. [$20, $21]

B. [$19, $20]

C. [$18, $19]

D. None of the above.

Flag question: Question 10

Question 103 pts

Under Scenario II, what are the optimal prices to maximize total revenue? (Please use excel solver to optimize two prices simultaneously based on revenue maximization).

Group of answer choices

A. [$17, $18] for ad-free manual calculator, [$23, $24] for up to 300 automated calculators.

B. [$24, $25] for ad-free manual calculator, [$17, $18] for up to 300 automated calculators.

C. [$17, $18] for ad-free manual calculator, [$24, $25] for up to 300 automated calculators.

D. None of the above.