Question 7 Which of the following statements is true of an effective business mission statement? O 1. It is stated after the details of a marketing plan are developed. O 2. It should define a business in terms of goods and services rather than in terms of the benefits customers seek 3. It is based on an analysis of anticipated environmental conditions. O 4. It is kept confidential from customers and stakeholders.

Which of the following statements is true of an effective business mission statement? 1. It is stated after the details of a marketing plan are developed. 2. It should define a business in terms of goods and services rather than in terms of the benefits customers seek 3. It is based on an analysis of anticipated environmental conditions. 4. It is kept confidential from customers and stakeholders