Question 70 2 pts Attempting to Influence a large and diverse consumer market, via a company's promotional mix, continues to remain a significant challenge because: every person interprets commercial messages differently. O consumers have less money to spend. each segment has different values and beliefs. Othey reside in various geographic regions. Question 69 2 pts Which of the following activities is most likely to be performed by someone responsible for supply chain management? Establishing a budget for the firm's next fiscal year. Holding focus groups to learn what consumers want in new products. O Finding ways to handle the return of goods and recycled materials. Developing an effective advertising campaign for a particular line of products. Question 68 2 pts Retailers perform numerous critical distribution activities that benefit both channel intermediaries and the end user consumer. These critical distribution activities include: Sales Promotion: Co-Op Advertising O Materials Handling Form Utility Customer Service Question 66 2 pts Channel management involves a wide variety of critical functions/activities that allow an organization to create utility for both consumers and other businesses (channel members). How does channel management add value to a company's offerings, with regard to consumers or business partners? Time & Place Utility Place & Product Utility O Time & Form Utility Form & Ownership Utility Question 68 2 pts Retailers perform numerous critical distribution activities that benefit both channel intermediaries and the end user consumer. These critical distribution activities include: Sales Promotion: Co-Op Advertising O Materials Handling Form Utility Customer Service