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Question 8 ( 1 point ) Your company makes high - end bags, purses and wallets. You are interested in a particular segment: Canadian women
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Your company makes highend bags, purses and wallets. You are interested in a particular segment: Canadian women who have a postsecondary education working as consultants who wish to convey an image of success and achievement. You estimate that the entire segment consists of women. You conduct some marketing research and, based on your findings believe that women in this group have purchased a product from you or your competitors. Further, you find that women in this segment have purchased your product. What is your penetration share age?
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