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Question 8 ( 1 point ) Your company makes high - end bags, purses and wallets. You are interested in a particular segment: Canadian women

Question 8(1 point)
Your company makes high-end bags, purses and wallets. You are interested in a particular segment: Canadian women who have a post-secondary education working as consultants who wish to convey an image of success and achievement. You estimate that the entire segment consists of 750,000 women. You conduct some marketing research and, based on your findings believe that 300,000 women in this group have purchased a product from you or your competitors. Further, you find that 105,000 women in this segment have purchased your product. What is your penetration share %age?
25%
35%
40%
14%
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