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Question 8 ( 2 points ) Listen When fixed costs are allocated over a larger number of units, the cost per unit is driven down.
Question points Listen When fixed costs are allocated over a larger number of units, the cost per unit is driven down. True False Question points Listen The ability of a customer to retrieve the name of a brand from their memory unprompted or with a category prompt is known as Brand appeal Brand awareness Brand recognition Brand recall
Question points
Listen
When fixed costs are allocated over a larger number of units, the cost per unit is driven down.
True
False
Question points
Listen
The ability of a customer to retrieve the name of a brand from their memory unprompted or with a category prompt is known as
Brand appeal
Brand awareness
Brand recognition
Brand recall
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