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QUESTION 8 How does the business market differ from the consumer market? Consumer markets are more geographically concentrated Complex buying processes are more common in
QUESTION 8 How does the business market differ from the consumer market? Consumer markets are more geographically concentrated Complex buying processes are more common in the business market. The consumer market total monetary amount of buying is more than the business market. There are more buyers in the business market. None of theseQUESTION 9 Golden Horizons Inc. is having a hard time keeping employees. Turnover is almost 25it for the past year. The company has never had a need for a human resources consultant but has decided to hire one to figure out what is wrong with the company and how it can reduce employee turnover. This is an example of none of these single sourcing a new buy a modified rebuy in-supplier buyingQUESTION 19 Which statement is false? It is important to know that data age quickly, and companies need to keep databases current. No single competitive strategy is best for all companies. Companies are almost always more profitable targeting all customers. O Consumers usually face less complex buying situations than B2B buyers. O Businesses should build relationships in order to connect with customers.Businesses should build relationships in order to connect with customers. QUESTION 20 BestFruit Company sells equipment to prepare fruits and vegetables for presentation in the produce cases at grocery stores. BestFruit is considering entering into a long-term relationship with a major food processing company. Which of the following questions should BestFruit consider as it decides whether to enter this relationship? How much managerial attention will this customer require? BestFruit should consider all of these questions. What is the long-run financial impact of the account? Will it influence BestFruit's operations with current clients? Can BestFruit's people work with the employees of the food processing company
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