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Question 8 While selecting a restaurant, Donna chose Red Lobster because she loves the food and has fond memories of going with her family there.

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8

While selecting a restaurant, Donna chose Red Lobster because she loves the food and has fond memories of going with her family there. In making this decision, Donna used which method to evaluate the possible choices?

multiattribute

attitude formation

affect referral

evoked set method

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