Question 8.3.

H&H is a small company where you are working as a manager. H&H holds a leading position in an embryonic market. With the lowest cost structure, your company has a sixty per cent share of the market. Further, H&H has the most reliable and highest-valued products. Due to these reasons, your boss believes that the company's future is ensured. You are required to write memo to your boss outlining why the assumptions posed might be incorrect.