Question 85 1 pts The strategy is being used when samples of new drugs are given to physicians and advertisements are taken out only in medical journals. While when companies use television and consumer ads to advertise directly to the consumer to encourage them to ask their doctors about specific mediations the strategy is being used. pull, push tow, push O pull, tow O push, pull Question 86 1 pts According to the Boston Consulting Group matrix, are high-share, high-growth products that create profits but require additional investment; while ___ are products with a high market share and slow growth that generate large amounts of cash with little investment required to maintain their market share. dogs, question marks VIP's, cash cows O O stars, work horses stars, cash cows The complete assortment of the products that a company offers to its target market is called it's while this is a group of associated items that consumers tend to use together or think as part of a group of similar products. product mix, product line category stance, shopping options product extension, product breadth integrated products, line-of-goods Question 88 1 pts The consumer decision process model is: the overall concept of habitual decision making. O a retrieval of an evoked set based on physiological needs. the shift from an internal to an external locus of the steps that consumers go through before, during and after making a purchase