Question $9(1$ point$)$

An entrepreneur wants to better understand how their customers will move through the buying process for their new technology product so that they can better understand customer pain points, wants, and needs. Which of the following should the entrepreneur do$?$

a$)$ complete a bottom$-$up analysis

b$)$ adopt the technology adoption life cycle

c$)$ create a customer journey map

d$)$ analyze a buyer persona