Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

Question 9 5 pts B1: Microsoft is planning to introduce a new technology product in the market . To study the diffusion pattern of this

image text in transcribedimage text in transcribedimage text in transcribedimage text in transcribed
Question 9 5 pts B1: Microsoft is planning to introduce a new technology product in the market . To study the diffusion pattern of this technology, Microsoft has decided to use the following set of parameters: Coefficient of innovation (p) =0.05 Coefficient of imitation (q): = 0.1 Based on this information, how long does it take in terms of the number of years (time periods, t) for more than 50% of the potential market to adopt this technology? p O words >D Question 10 5 pts B2: Microsoft is planning to introduce a new technology product in the market . To study the diffusion pattern of this technology, Microsoft has decided to use the following set of parameters: Coefficient of innovation (p) =0.1 Coefficient of imitation (q): = 0.05 Based on this information, how long does it take in terms of the number of years (time periods, t) for more than 50% of the potential market to adopt this technology? Edit View Insert Format Tools Table 12pt " Paragraph * B I U Av LV Try : p 0words > ::::Question 11 2.5 pts B3: Provided below is the Bass diffusion pattern for a new technology product that Microsoft is planning to introduce in the market. For creating this diffusion pattern, Microsoft is considering four different options for the set of values of the two parameters, coefficient of innovation (p) and coefficient of imitation (q): Option A Option B Option C Option D Based on the diffusion plot given below, Answer whether the below statement is true or False: Coefficient of Innovation (p) for Option A and Option B has the same value (True or False?) Diffusion Pattern of New Products R Cumulative Adoption Months mlative Adopters Option -Cumulative Adopters Option c Hint: You should be able to answer these questions based on the plot below but you may want to create the Bass plot in the Bass Model excel on Canvas and see how changing the values of different parameters changes the shape of the plot. O True O FalseQuestion 12 2.5 pts B4: Provided below is the Bass diffusion pattern for a new technology product that Microsoft is planning to introduce in the market. For creating this diffusion pattern, Microsoft is considering four different options for the set of values of the two parameters, coefficient of innovation (p) and coefficient of imitation (q): Option A Ontion R VPLIVILL Option C Option D Based on the diffusion plot given below, Answer whether the below statement is true or False: Coefficient of Innovation (p) for Option B and Option C has the same value (True or False?) Diffusion Pattern of New Products Cumulative Adoption Hint: You should be able to answer these questions based on the plot below but you may want to create the Bass plot in the Bass Model excel on Canvas and see how changing the values of different parameters changes the shape of the plot. True O False

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Principles of Marketing

Authors: Philip Kotler, Gary Armstrong

14th Edition

132167123, 132997266, 9780132997263, 978-0132167123

More Books

Students also viewed these Marketing questions

Question

What is important?

Answered: 1 week ago