Question 9 5 pts Dr. Cho says he's here to help entrepreneurs find their voice, discover their dreams and own their future. His brand message is about: Humor Utility Security Visionary Question 10 5 pts Which of the following is most critical in shaping a communication? Words Pictures Numbers Story Question 11 5 pts A new start-up company, California Dreaming, is selling a new pain product involving cannabis. They claim that their name will create a new brand that will give it an advantage over other products. They plan to release on 4/20 Is their belief about their brand correct? Yes. It's a good Facebook name No. The brand will be rejected because they are ripping off a song name. This will not be a high point for the company. No. Brands take a long time to build. It's a chronic problem for new companies not being known. Yes. It's much better than Acapulco gold