QUESTION 93 Cost per click is a measure in which a fixcd amount of moncy is paid to the site for every visitor who clicks on an ad and then jumps from that page to the advertiser's website. a fixed amount of money is paid to the site for every sale that originated from an ad posted on that site. a fixed amount of money is paid to a site for posting an ad for a finite amount of time. a fixed amount of money is paid for every 1,000 times an ad loads, up to $100 a month. a fixed discount is given to a visitor for clicking on an ad. QUESTION 94 A business hopes to generate large online sales throlggh posting ads on social networking sites but only wants to pay When an ad actually generates a sale. That firm should use the performance measure of cost per thousand, and pay 50 cents for every time an ad loads, up to $100 per month. a negotiated measure, and pay $100 to post its ad for two weeks. cost per click, and pay $1 for every witor who clicks on the ad and goes to its website. cost per action, and pay $50 for every purchase that originated from an ad on the site. cost per like, and pay \$1 for every unique visitor who likes the advertised product