Question A.1

Why do you think the marketing team at REGBANK is creating separate marketing mixes for each of the banks customer segments?

Type QA.1 answer here.

Question A.2

Other than simply segmenting the bank's two main customer segments as 'consumers' and 'business', what additional categories of segmentation variables do you think REGBANK should use to improve the individual marketing mixes for each of the banks customer segments?

Type QA.2 answer here.