QUESTION: Analyse how factors (e.g. psychological, sociocultural, economic, government) influencing customer choice impacts on a business's selection of marketing strategies (e.g. for 4 Ps - product, price, place, promotion).

Marking Criteria:

Criteria	Marks
Effectively analyses thefactors influencing customer choice on a business's selection of marketing strategies. Effectively integratesTWO or more case studies which comprehensively demonstrates the impact of customer choice on marketing strategies. Presents a sustained, logical and cohesive response and communicates clearly using relevant business terminology and concepts.	17-20

Any help would be greatly appreciated - please advise, give dot points on how to tackle this question, or a possible essay structure.