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Question: As a brand manager of a computer company, you are tasked to plan a new Integrated Marketing Communications (IMC) campaign for a Logitech G502

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As a brand manager of a computer company, you are tasked to plan a new Integrated Marketing Communications (IMC) campaign for a Logitech G502 Hero gaming mouse. Discuss the marketing communications and activities that you can plan to activate all SIX (6) stages of the Hierarchy of Effects (HOE) model.

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