Question
Question Assume that you work for a vehicle manufacturer that sells multiple types of consumer vehicles (subcompacts, compact, sedans). Identify at least two ways of
Question
Assume that you work for a vehicle manufacturer that sells multiple types of consumer vehicles (subcompacts, compact, sedans). Identify at least two ways of segmenting the market by psychographic/lifestyle characteristics that would be beneficial for the manufacturer to consider. Please list the two variables you might use and discuss the benefits of their inclusion.
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Essentials of Marketing Research
Authors: Joseph Hair, Mary Wolfinbarger, Robert Bush, David Ortinau
2nd edition
