Question at position $12$

$\_\_\_\_\_\_\_\_$ is an advertising timing pattern that calls for advertising during a certain period, followed by a period with no advertising, followed by a second specific period of advertising activity.

$\_\_\_\_\_\_\_\_$ is an advertising timing pattern that calls for advertising during a certain period, followed by a period with no advertising, followed by a second specific period of advertising activity.

Flighting

Continuity

Pulsing

Frequency capping

Concentration