QUESTION

At Universal Studios (Los Angeles, California )there are a total of 10 Starbucks . universal studios is planning to open its first company owned coffee shop brand called the " universal coffee house "

1 ) First , conduct a swot analysis for universal coffee house ( list at least 2 examples for each SWOT component )

2) Then , segment the market ( at least 3 different segmentation categories ) and identify its core target market from your segmentation

3)Finally , summarize what strong differentiation points universal coffee house can create exclusively for universal studios and indicate how they should position themselves in such an exclusive market