Question B1 (Practical Mini-Case) (TOTAL: 18 POINTS) Read the following Mini-Case and answer the questions at the end. Jane & Joan (JnJ) started out as a sassy retailer in the 1980s selling high-end fashion and fashion accessories such as Donna Karan sarong skirts and narrow pants, 'Choose Life' T-shirts, and sparkly copper handbags in Australia. There are five 'bricks and mortar' stores (Melbourne, Sydney, Brisbane, Perth, and Dalby) and a single online website for purchasing their goods. The website is available in English, Chinese, and German. Interestingly, lots of JnJ's customers live in Germany. The brand was strong until about a decade ago but is no longer considered fashionable. There are still Juicy Tracksuits', 'Cargo Pants', and 'Trucker Hats' on the shelves - and not ironically. Sales are still strong, with about $A15 million in revenue each year. The firm has three owner-directors. However, branding and operational matters are now addressed by a new recruit, Yvana Drumpf. Yvana is the daughter of one of the owners, Marla Drumpf. Yvana has been with the Brisbane office for about a year. Yvana loves information technology, online social networking, and buying stuff online. Yvana is very keen to make JnJ 'hot' again by redeveloping the JnJ website. It still uses Adobe Flash and was last revised in 2012. She wants to integrate the website with Instagram, Facebook, TikTok and Snapchat so that JnJ's regular fan-base can pre-test new styles and fashions, provide suggestions on new fashions, and give feedback before JnJ commits to new product lines. She wants to call these people 'InJ Every Dayers', and they will have a special SnapChat filter (also known as Augmented Reality) so they see themselves dressed in the fashions they are voting for, and can Snapchat directly with JnJ designers and fashion buyers. A prize would be provided each month for the 'JnJ Every Dayer' whose advice was most popular with designers, buyers, and other 'JnJ Every Dayers'. Yvana also wants to sell the data collected from JnJ Every Dayers' (such as personal contact details and consumer preferences) to the highest-bidding nightclubs in each capital city as well as Singapore, Bangkok, and Auckland. As she says, "cha-cha-ching!" Yvana knows this is a complex project, and in her view, it would be best to contract with an outside software development agency to deliver on her vision. However, it's Marla Drumpf who has to authorise this investment, and Marla is thoroughly confused. Marla has come to you for some confidential advice. Answer all of the following questions from Marla. (a) Marla is not sure whether this project is worth investing in. Describe for Marla the six (6) important business objectives that usually drive businesses to invest in information systems (6 points). In your view, which of the six business objectives most relates to Yvana's proposed information system (1 point)? Give reasons for your answer (4 points). (b) (11 points) Yvana wants to sell 'Und Every Dayer' data (personal contact details, consumer preferences) to nightclubs in each capital city as well as Singapore, Bangkok, and Auckland. Discuss two implications of the Australian Privacy Principles (APPs) for Yvana's proposed project (4 points). As an Australian company, briefly explain whether and why JnJ should particularly worry about any other privacy law. If so, which law is it? (2 points). Explain whether, in your view, JnJ should seek to obtain this additional revenue stream (1 point). (7 points) Question B1 (Practical Mini-Case) (TOTAL: 18 POINTS) Read the following Mini-Case and answer the questions at the end. Jane & Joan (JnJ) started out as a sassy retailer in the 1980s selling high-end fashion and fashion accessories such as Donna Karan sarong skirts and narrow pants, 'Choose Life' T-shirts, and sparkly copper handbags in Australia. There are five 'bricks and mortar' stores (Melbourne, Sydney, Brisbane, Perth, and Dalby) and a single online website for purchasing their goods. The website is available in English, Chinese, and German. Interestingly, lots of JnJ's customers live in Germany. The brand was strong until about a decade ago but is no longer considered fashionable. There are still Juicy Tracksuits', 'Cargo Pants', and 'Trucker Hats' on the shelves - and not ironically. Sales are still strong, with about $A15 million in revenue each year. The firm has three owner-directors. However, branding and operational matters are now addressed by a new recruit, Yvana Drumpf. Yvana is the daughter of one of the owners, Marla Drumpf. Yvana has been with the Brisbane office for about a year. Yvana loves information technology, online social networking, and buying stuff online. Yvana is very keen to make JnJ 'hot' again by redeveloping the JnJ website. It still uses Adobe Flash and was last revised in 2012. She wants to integrate the website with Instagram, Facebook, TikTok and Snapchat so that JnJ's regular fan-base can pre-test new styles and fashions, provide suggestions on new fashions, and give feedback before JnJ commits to new product lines. She wants to call these people 'InJ Every Dayers', and they will have a special SnapChat filter (also known as Augmented Reality) so they see themselves dressed in the fashions they are voting for, and can Snapchat directly with JnJ designers and fashion buyers. A prize would be provided each month for the 'JnJ Every Dayer' whose advice was most popular with designers, buyers, and other 'JnJ Every Dayers'. Yvana also wants to sell the data collected from JnJ Every Dayers' (such as personal contact details and consumer preferences) to the highest-bidding nightclubs in each capital city as well as Singapore, Bangkok, and Auckland. As she says, "cha-cha-ching!" Yvana knows this is a complex project, and in her view, it would be best to contract with an outside software development agency to deliver on her vision. However, it's Marla Drumpf who has to authorise this investment, and Marla is thoroughly confused. Marla has come to you for some confidential advice. Answer all of the following questions from Marla. (a) Marla is not sure whether this project is worth investing in. Describe for Marla the six (6) important business objectives that usually drive businesses to invest in information systems (6 points). In your view, which of the six business objectives most relates to Yvana's proposed information system (1 point)? Give reasons for your answer (4 points). (b) (11 points) Yvana wants to sell 'Und Every Dayer' data (personal contact details, consumer preferences) to nightclubs in each capital city as well as Singapore, Bangkok, and Auckland. Discuss two implications of the Australian Privacy Principles (APPs) for Yvana's proposed project (4 points). As an Australian company, briefly explain whether and why JnJ should particularly worry about any other privacy law. If so, which law is it? (2 points). Explain whether, in your view, JnJ should seek to obtain this additional revenue stream (1 point). (7 points)