Question bel

We want to investigate the relationship between Brand loyalty and Price. a) State null and alternative hypotheses of brand loyalty and price and comment on the SPSS results. Cronbach Alpha Buying Brand Brand behavior image loyalty Price Buying behavior 0.54 Brand image 0.88 756 1 Brand loyalty 0.71 345 239 Price 0.44 -.51 233 455 b) Based on the above SPSS results, comment on the internal reliability of each construct. c) What are the available methods to improve the reliability of "buying behaviour" and "price"