Question: Buttercup Events is an event planning and management company that helps companies plan events, book venues, liaise with clients and suppliers, handle logistics$,$ manage budgets and invoicing, organize accreditation, and manage risk. The services have received positive feedback from buyers, and they are priced comparably to standard event management companiesButtercup Events is an event planning and management company that helps companies plan events, book venues, liaise with clients and suppliers, handle logistics$,$manage budgets and invoicing, organize accreditation, and manage risk. The services have received positive feedback from buyers, and they are priced comparably to standard event management companies even though it offers more services and benefits. Buttercup Events has been offering various services to consumers for $10$ years, and managers at the firm see an opportunity to move into the business market with comprehensive event management software for all types of event needs.A consumer who purchases the Buttercup Events services for the first time would most likely be engaging in a buying decision due which