Question C3

Two years ago, Raymond co-founded a small sports marketing company called SMC. Raymond and another co-founder purposely set up the company without fixed structure. The firm's 20 employees work in project teams to flexibly meet client needs and they continuously work on projects. SMC has no formal departments which employees could return at the completion of a project. There is no standard operating procedure nor any employee training, as they are expected to be technically proficient before joining the organisation. Hence, little direct supervision is required. Raymond starts to wonder if introducing some structures might be helpful. Issues found in one client's project are being handled very differently than other projects with the same client.

1. (a)Name the type of organisational structure SMC implements in the case. Provide facts from the case to support your answer. (4 marks)
2. (b)IdentifyONE MOSTinfluential contingency factor that influenced structural decision between organic model and mechanistic model in this case. Provide information from the case to justify your answer. (3 marks)
3. (c)There are two organisational forms: organic and mechanistic. Which organisational form does SMC adopt in this case? ProvideTHREEexamples from the case to justify your answer. (4 marks)
4. (d)If SMC is considering to set jobs by product line, which kind of departmentalization isBESTto SMC? Name anyTWOadvantages of this form of departmentalization. (4 marks)